Advertising: Who Knew It Was So Complicated?

You want to send a newsletter to your customers, or you are interested in doing some direct mailing, or you want to start your own email marketing list for your current and prospective customers. You have vague ideas that some things are allowed and others will get you into trouble, but you aren’t sure with whom or why. What to do?

Direct marketing, even of products and services that are not subject to regulations, can subject a business to a painfully complex web of laws and rules. Here are some resources to help you get started:

Federal Trade Commission

Advertising and Marketing Basics

CAN-SPAM Compliance Guide

Marketing to Children

Online Advertising and Marketing


Federal Communications Commission


Fax Advertising

Always remember: if you are in an regulated industry, you should check with any body that has authority over your company to see whether you will need to comply with any special rules.

Still not sure what you need to do? My firm offers help with direct marketing compliance. Feel free to reach out!

Kelcey is a business attorney practicing internet law for clients in Iowa and Minnesota. If you have any questions about this post, please feel free to reach out to her via the Contact section of the site.